A visit by President George W. Bush was the highlight of the West Virginia Coal Association’s recent annual meeting in White Sulphur Springs. The event was a huge success locally but it also resulted in a great deal of media coverage. According to Metro Monitor News Tracking Service, the event resulted in 51 television news spots, reaching a total of 2.5 million people and resulting in a publicity value [the amount of money it would cost to pay for the same time] of $134,000. Even this number was dwarfed by the coverage when print media was added to the total.
According to Lynn Swann, Director of Public Relations for The Greenbrier Resort, coverage reached an estimated total of 21 million people with total impressions (views) estimated at 62 million.
A visit by President George W. Bush was the highlight of the West Virginia Coal Association’s recent annual meeting in White Sulphur Springs. The event was a huge success locally but it also resulted in a great deal of media coverage. According to Metro Monitor News Tracking Service, the event resulted in 51 television news spots, reaching a total of 2.5 million people and resulting in a publicity value [the amount of money it would cost to pay for the same time] of $134,000. Even this number was dwarfed by the coverage when print media was added to the total.
According to Lynn Swann, Director of Public Relations for The Greenbrier Resort, coverage reached an estimated total of 21 million people with total impressions (views) estimated at 62 million.