The Friends of Coal and the West Virginia Coal Association in a sponsorship deal to lend its name and logo to Hillman Racing, for the #27 Camping World Truck Series entry driven by Team 7 MotorsportsVirginia driver Jeff Agnew at Charlotte Motor Speedway for the N.C. Education Lottery 200 held on May 17, 2013. The truck drove to a 24th place finish.
Audience estimates indicate the television viewership for the event was approximately 1 million viewers. The event was part of the annual “All-Star Weekend” NASCAR series at Charlotte.