Coal operators, environmentalists ponder rebranding
By Taylor Kuykendall Register-Herald Reporter The Register-Herald Mon Dec 27, 2010, 12:03 AM EST
BECKLEY — Coal operators and environmentalists have been pondering the value of a name since the revelation that the coal industry may push for “rebranding” surface mining as “mountaintop development” instead of “mountaintop removal.”The process of blasting the top of a mountain to obtain its underground coal reserves instead of digging a mine has been a much easier target for environmentalists since it has become known as mountaintop removal. However, coal industry executives say the term “mountaintop development” would paint a more accurate picture of the practice.